Rauw Alejandro

Despacito is a song by Puerto Rican singer Luis Fonsi The song, as well as Daddy Yankee became the song most streamed within less than six weeks. In 2017, the single Despacito which was a mix of reggaeton with pop music was not only a way to bring new focus to reggaeton, but also brought more attention to Latin music. Billboard's Top 100 had four songs mostly in Spanish as of 2016, in contrast to two in 2015. At the peak of Despacito's success in 2017, 19 tracks primarily made in Spanish made it to into the Top 100. It climbed to 41 by 2020. After Justin Bieber released his bilingual remix of Despacito in 2017, the most well-known artists began to join forces with reggaeton performers. Drake and Bad Bunny collaborated on MIA (2018) and Madonna teamed up with Maluma for Medellin 2019, which was released in 2019. The year 2000 saw a number of reggaeton stars were complaining about the genre's direction toward the mainstream but a new generation, led by Rauw Alejandro, sought to ensure that reggaeton was evolving. Incorporating elements of electronic dance music, as well as different styles was an accepted practice.